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Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive. We will tell you what you need in a relationship, where you screwed up (without knowing it) in past relationships and a customized action plan to make your next relationship successful.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.