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And after the release of the first i Phone in 2007, the smartphone revolution led to an explosion in mobile dating apps, which capitalized on new mobile GPS technology to streamline the process even further.Forget waiting around for someone to notice your profile — with apps like Grindr or Tinder, you could find a connection close to you, almost instantly. We’ll dive into details later, but first a few standout overall trends.In 2013, just 10% of ages 18 to 24 reported using a dating app or site.Just two years later, that number nearly tripled to 27%.Users of Grindr — another app highly linked to hookup culture — rated love as their #2 reason, less than a percentage point ahead of hookups.
As early as 1965, Harvard undergraduates were using nascent punch card technology to match date-seeking students with each other.
In fact, Bumble beat out Tinder in users primarily looking for hookups, 9.6% to 9%. In a more heartwarming turn, more people overall are using the apps to find love (11.5%) than to find hookups (8.8%).
(Among men, however, hookups are still the third-most popular reason for using the apps, with 14.8% choosing them as their primary reason.) For the romantics seeking love via phone screen, Match, one of the oldest in the game, is still the top stop, though Ok Cupid and Coffee Meets Bagel users also rated love as their primary goal.
The online dating industry now brings in over billion in yearly revenue, but it’s unclear how much of that money is coming from dating apps in particular. Perhaps the most surprising thing we discovered was that only When it comes to meeting people, 79% of college students still vastly prefer the old standbys — meeting people through mutual friends or mutual interests.
All of them — from Tinder to Hinge, Ok Cupid to Bumble — are fighting for any advantage that allows them to recruit more users. Remember the rash of think pieces about Millennial “hook-up culture”? When it comes the most popular, most-used dating app, Tinder was the overwhelming favorite.
In second place is Match, followed by Ok Cupid, and then Tinder.