It’s interesting to see how social phenomena pour into Tinder.
We often provide users feedback about things like head shots, for example.
It’s interesting how we present ourselves in our profiles. We know that individuals often seek social context and help from friends to create their profiles.
We think about how others perceive us when we’re presenting ourselves.
The options that we have regarding the individuals that we date are largely structured by the communities that we’re embedded in and the individuals with whom we regularly have contact. Put on something fuchsia.”I learn a lot about how men and women behave and what their preferences are. context is not necessarily applicable in a context across the world. That’s something that’s relevant and that we think about a lot at Tinder. Tinder Plus was tested in seven very diverse markets for about four months before we decided to start to roll it out to the rest of the world. Finding out how these features are used and how they resonate with the audience is super important to us. We’re really trying to gauge how they’re interacting with the app, as well as their experience on the app. That seems like it would be a goldmine of insights.“We get called a hookup app all the time.
Tinder provides people with a way to have a larger degree of contact. My job is to understand user behavior and then use that understanding to create a better experience for users. A big project that was done about six months ago was one where I analyzed about 12,000 photos of users throughout the country—New York, Los Angeles, Atlanta—and I analyzed their photos to understand how the users presented themselves. One thing to remember is that Tinder is in approximately 196 countries. One thing that people don’t understand is that in Asian countries and in India, for example, people tend to use Tinder to make friends more than they do in the U. A lot of my research is related to understanding how Tinder affects different demographic groups. We considered that when developing Super Like, for example. Part of that testing was figuring out what was working, what people liked, evolving the feature into something that resonated for most people in the world. For example, what went into Tinder Plus were two of our most-requested features at the time. I could target people between the ages of 18 and 24. It’s pervasive: We get called a hookup app all the time. In one of our recent surveys, we found that 80% of Tinder users are seeking a relationship that is not a hookup. At the same time, I think that Tinder and online dating have emerged as the primary social institution that has replaced or supplemented a very fragmented market by which people meet.
But dating apps can lead to uncomfortable encounters, especially for women.
Are there any findings that you’ve come across that have been especially interesting or surprising?Our data suggests that this behavior is very much confined to a very limited number of people and is not at all common.We’ve instituted very strong mechanisms at Tinder to provide our users with an outlet to report undesired contact.Users who are offenders are reprimanded and educated about how to act in an inappropriate way.If people persist and act in a way that we don’t think is appropriate, we kick them off the app. Given that we’re linked with Facebook, we show mutual friends in common.
Women are also more likely to wear heavier makeup in their online dating profiles.