Describe yourself your dating profile
Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.This was demonstrated in one May 2010 incident during which unauthorized users were able to see the private chat logs of their contacts on Facebook.What do your long lost childhood best friend, your college roommate, your boss and your significant other all have in common?If you are one of the hundreds of millions of people using social networks, there’s a good chance that you are linked to them through an online relationship. Online social networks are websites that allow users to build connections and relationships to other Internet users.Users may also mistakenly assume that third-party applications are held to the same standards as the primary social network There are also “rogue” applications which do not follow the policies and terms that govern applications.(See Consumer Reports' Apps that bite)Some facts to keep in mind when considering using third-party applications: In some instances, once they have received permission from a primary user, the third-party applications may also gain access to the personal information of users’ contacts without those contacts granting explicit permission.In addition to public information, third-party applications may access some private information.A user may grant a third-party application access to his or her profile without realizing the extent of the permissions being granted.
(See New York Times' Facebook Glitch Brings New Privacy Worries)In fact, a 2009 study conducted by AT&T Labs and Worcester Polytechnic Institute found that the unique identifying code assigned to users by social networks can be matched with behavior tracked by cookies.
This makes the social network more attractive to users by facilitating the development of new and creative methods of interacting with contacts and the network.
To make these applications useful, social networks may allow developers automatic access to public information of users.
(See The Value of Behavioral Targeting by Howard Beales, sponsored by the Network Advertising Initiative)Social networks collect a lot of information about potential customers, which advertisers are very interested in using.
In some ways, this may be useful to the user because the advertisements he or she sees may appear more relevant.
This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.