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Until only recently, that sort of show seemed like an impossibility, with the sexual and dating experiences of older women having long been considered either worthy of derision (see any Golden Girls episode) or ratings poison.Just ask Amy Schumer, whose widely praised video skit, Last F***able Day, sent up the previously unspoken Hollywood "law" that women above the age of 40 are as desirable as drywall.When American businesswoman Darlene Daggett sued her matchmaking services firm last month for setting her up on a string of horrific dates, the news ricocheted around the world. For her US0,000, Ms Daggett, 62, was introduced to, among others, a man who passed out from a heart ailment on their first date, and a convicted felon.
Executives have realised older women "are among the society's biggest spenders", she said.
Prior to that, Amy Schumer, who wrote the skit, tried in vain for three years to find a woman willing to be in it.
In Australia, 50-something women in the media such as Lisa Wilkinson and Tracey Spicer have gained major traction for talking about their age.
But suddenly, the poignant, heartbreaking and funny (and not-so-funny) dating experiences of women in late middle age and up have exploded onto our screens, and into our reading material.
Netflix has just renewed for a fourth season Grace and Frankie, a show starring Jane Fonda about the unlikely friendship and sexual experiences of two women in their 70s.
It's a conversation that could've been ripped from the third season of Grace and Frankie, which revolves around a company that Fonda's character and her best friend, played by Lily Tomlin, establish to create vibrators for older women — their kids are embarrassed.