Congo dating site

Posted by / 01-Oct-2017 09:56

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Kerstin wondered if the current landing page was confusing first time visitors.Using Optimizely, she tested the “people first” strategy on these landing pages, giving users more options and a wider variety of information.Product managers like Kerstin Exner are encouraged to run A/B tests whenever possible, as long as a strong business case can be made for each experiment.One property The Guardian optimizes frequently is its dating site, Soulmates.Working closely with the UX team, Kerstin frequently employs user research to shape her A/B testing hypotheses.Based on insights gleaned from research, Kerstin hypothesized that showing more information upfront, like a wider variety of profiles and more facts about existing users, would increase subscriptions.

Kerstin pitted the original homepage carousel against one that replaced the quirky taglines with the age and location of each featured user.Additionally, the difference in profile click-throughs between the original page and the variation was so small that it never reached statistical significance.Rather than archive this as a failed test, however, Kerstin found the learnings to be just as valuable as those from the two prior experiments.The original navigation bar displayed six default tabs.Because a site visitor’s “Top matches” do not change frequently, Kerstin hypothesized that visitors thought the site looked stale and lifeless.

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She wondered if changing “Top matches” to “Newly joined members” would garner more engagement and increase click-throughs to individual profiles.

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