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Posted by / 04-Feb-2017 17:06

Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.Online dating services also differ widely in their revenue streams.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

For example, online dating sites may expose more female members in particular to stalking, fraud, and sexual violence by online predators.A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

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The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

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